MultiDisciplinary
Anterior Cruciate Ligaments
By Alexis Jenkins
Alexis Jenkins definitely is very active from the start. Sports have always been her passion; growing up, you could always catch her outside at the softball field playing with her high school, tournament team, or family. This all was until she had an almost career-ending injury occur not just once but twice. Luckily, she could continue to play two years of college softball, but she always wondered why tearing your ACL, also known as your Anterior Cruciate Ligament, was such a big deal. Now years later, she is a Senior here at Millersville studying Sports Journalism. After graduation, she plans to work her way into the ESPN world to eventually become an ESPN Broadcast Journalist.
Business Administration
A Study of Computer-Generated Imagery (CGI) in Social Media Influencer Marketing
By Lydia Shaloka
Lydia Shaloka is a Business Administration major with a concentration in Marketing. She is in her senior year at Millersville University and conducted this research for her Honors College thesis. Lydia received funding for incentives from the Lombardo College of Business during the Fall 2020 semester and used it to encourage students to participate in her research. Her research examines students' awareness of and opinions towards Computer-Generated Imagery (CGI) influencers compared to human influencers. Research on CGI influencers is limited, so Lydia is looking forward to sharing her findings with the Millersville University community and marketing professionals.
Author's Note:
We have no known conflict of interest to disclose.
Thank you to my advisor, Dr. Hutto, for all your support during this project.
Correspondence concerning this article should be addressed to Lydia M. Shaloka at lmshalok@millersville.edu.
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Keywords: CGI influencer, human influencer, influencer marketing