Business Administration

Behind the Magic: The Case of The Walt Disney Company

By Leslea Rodig

Rodig photo.jpeg

Leslea Rodig is a senior Business Administration major with concentrations in Management and General Business with a minor in Strategic Public Relations at Millersville University. Leslea is heavily involved in her community, as she works at her local library, is a member of her community newsletter committee, and routinely volunteers in community projects. This project began as an assignment for Leslea’s Organizational Behavior class, where students were tasked with writing a paper researching an organization and integrating it with various organizational behavior concepts. Given her childhood love of Disney, Leslea elected to research her dream employer for the purpose of this project. 

Author's Note:

I have no known conflict of interest to disclose.

Thank you to my advisor, Dr. Ankur Nandedkar, for all of his support during this process and for encouraging me to apply for this publication.

Correspondence concerning this article should be addressed to Leslea Rodig at lerodig@millersville.edu.

Keywords:  organizational structure, The Walt Disney Company, organizational culture, personality tests, motivation